It promises to be a makeover as stunning as the hotel's views over to Ailsa Craig.
Yesterday, the designer behind £30m plans to transform the famous Turnberry Hotel revealed how she would step back in time to bring new life to the iconic building.
Internationally acclaimed designer Mary Fox Linton was part of a large-scale delegation from Leisurecorp - the company, headed by Sheikh Ahmed Bin Sulaiman, which is taking over the hotel and course - who arrived in a windswept south Ayrshire to reveal the grand plans.
One of the first things Ms Fox Linton said she wanted to do, apart from ripping up the carpet, was to uncover the windows in the reception area to bring back the astonishing views of Ailsa Craig and the Turnberry Lighthouse.
She said her aim was to peel back the many refurbishments of the hotel and return it to how its architect, Glaswegian James Miller, had intended it.
"Miller's whole concept was to bring the outside inside and vice versa. We won't fight with the existing architecture," she said. "I really don't think I could have worked here unless we could put it back to the way it was."
The designer stressed that heritage and preservation were more her thing than the rush of shimmer and bling.
Just two months before Ms Fox Linton was awarded the assignment, she attended a dinner party in the area and was struck by the stunning beauty of the famous hotel and its dramatic coastal setting.
She said: "I saw the place and I thought, That would be a job worth doing, I'd love to get my hands on this place'."
In three weeks, Leisurecorp, the development firm owned by the Dubai government, will officially receive ownership of Turnberry Hotel and Golf Course. Its investment will bring Turnberry into the same family as some of the world's most exclusive courses, such as Dubai's Jumeirah resort.
But Leisurecorp is keen to stress that the true links course, which is split by deep coastal shelves and is open to non-members, will not merely become another playground for the rich and famous.
"People think that you have come from Dubai and it will all be about these very flamboyant skyscrapers, but that is of course not what Turnberry is about," said Alan Rogers, chief executive of the firm.
"There is something so magical about Turnberry. Turnberry Hotel has always been one of the great icons of Scottish tourism and I just adore the place. There is an amazing serenity here and that is what Turnberry is about."
The hotel was built by Miller, an architect who had found a niche in designing railway stations, including Prestwick and Troon.
Miller's passion for the railways is easily identified in some of the first photographs of the hotel, where a vast reception area takes on the look of a grand waiting room.
The hotel will close on November 1, as will the course, and reopen at the start of July 2009 - ready for the 138th Open Championship which will draw thousands of spectators, and millions of pounds, to the Ayrshire coast next summer. The drive by Leisurecorp is to make sure that the style of redevelopment is "indigenous" to its surroundings. Scottish suppliers will be used where possible.
Historic Scotland and South Ayrshire Council have already been involved in hitting the right tone and getting the approval of local people would appear to be important.
Ms Fox Linton said: "I would hate people to think that the hotel was pompous. We want everyone to be able to come in an enjoy it."
Mr Rogers said he wanted the community to be involved in the resort as much as possible: "Turnberry is an integral part of the south Ayrshire economy and tourism is the leader of the economy. It is a mainstay of Scottish golf tourism."
Someone in no doubt about the quality of Turnberry yesterday was golfer Sergio Garcia, ranked fifth in the world, who flew into the resort by helicopter.
At the famous 10th hole, he said: "It is a great links course, although it is a little too windy today. I am sure that it is just going to turn out amazing. When they (Leisurecorp) get their teeth into something, they really go for it."
