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VisitScotland teams up with Loch Ness Monster film

© The Herald
Originally published: 10.12.2007
   
Tourism bosses are hoping to lure "set jetting" US movie fans to Scotland with a film about the Loch Ness monster. VisitScotland is hosting a private sneak preview of The Water Horse . . . Legend of the Deep in New York tomorrow for the US media.

They hope the film, set around the legend of the famous monster, will inspire viewers to visit Scotland.

VisitScotland has teamed up with Sony Pictures Entertainment to promote the film.

It comes following their successful partnership promoting the Da Vinci Code, which drew visitors to locations such as Rossyln Chapel near Edinburgh.

The Water Horse . . . Legend of the Deep is set for release on Christmas Day in the US and will hit cinema screens in the UK next February.

Ewan Colville, VisitScotland's marketing manager for North America, said the film offers great potential to attract visitors to Scotland.

He said: "The Water Horse will be seen by millions of film fans around the world and provides the perfect platform for us to promote Scotland as a land of mystery and legend.

"We are thrilled to be working with Sony again following our successful partnership to promote the Da Vinci Code and Scotland."

He said that "set jetting" was a growing trend, with one in five overseas visitors inspired to come to the UK by locations they see in films or on television.

He added: "It is important that we continue to work with the Scottish tourism industry to show film fans around the world that Scotland's a must visit destination in order to help meet our shared industry ambition to grow tourism revenues by 50% by 2015."

Adrian Shine, founder of the Loch Ness Project and designer of the Loch Ness Exhibition Centre, will also be at the screening tomorrow.

He said: "Americans have a great affinity with everything Scottish, it is my role to create a link between the fantasy elements of the film and peoples experiences of the Scottish Landscape."

The private screening in New York follows on from initial promotion of the film which took place at this year's Tartan week event in April in New York.

 
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